2012 PaCUSC Marketing Campaigns
We are pleased to once again offer our shared branching credit unions a marketing campaign to help your credit union promote shared branching to your members. Last years’ Share It campaign proved to really help educate members of what shared branching is and help them find locations.
This year we will offer your credit union two campaigns with slightly different themes. The first campaign will have the theme of “Share It on Vacation!” where we will stress the convenience of the national network available while traveling. The second campaign will have the theme of “Share It and Play” where we will stress the convenience of a local network with reference to the national network. The campaign’s components will be announced in mid- April with the order form for both campaigns. We have assigned recommended campaign months for each campaign but these are just recommendations and your credit union can run the campaigns during any month you wish. We hope your credit union will take advantage of both or at least one campaign to help promote shared branching to your members. We will once again be offering inserts, counter signs and web components to help you reach as many of your members as possible.
More information will be provided in mid-April.
Updated PaCUSC Shared Branching Reference Manual Section
Attached you will find the updated Fee Matrix Explanation
for your reference manual. This section was updated to ensure all fee schedules are included; the Call Center and Kiosk fee tables were not included in the old section.
If you have any questions regarding this section, please feel free to contact Sandy.
NGN Reports Enhancements: Change in Date
CO-OP Shared Branching is enhancing NGN reports in order for credit unions to better analyze transaction data. Originally scheduled for Tuesday, February 7, 2012, the new reports will now begin to be distributed later in the year, tentatively set for Tuesday, April 10, 2012.
The enhancements to reports include:
- Transaction detail in each report has been updated to include the following:
- Switch date/time – Represents the date and time (EST) when the transaction was processed by NGN.
- Issuer and Acquirer names – Identifies the issuer name and acquirer name/address based on information embedded in the transaction.
- POS Code – Determines the acquirer terminal type, such as shared branching, self service kiosks, call centers, etc.
- ISO – On the transaction detail reports, the ISO/BIN number was previously padded with “9’s” to create the 19 digit Primary Account Number (PAN). The padded “9’s” have been removed from the PAN so just the six digit ISO/BIN of the issuer is displayed on the report. (i.e. Currently PAN displayed as 1234569999999999999, new reports will display the PAN as 123456).
- Issuer and Acquirer Routing and Transit Number (R&T) – Adds 10 digit R&T identifiers for both issuer and acquirer.
- The addition of new reports, including:
- A settlement summary report including issuer totals, acquirer totals, and adjustment totals for the specific settlement date. The settlement report will contain the current and previous day’s suspense activity for issuer and acquirer.
- A new issuer report that details transaction activity by product, such as traditional shared branching, call center, self service, mobile activity, etc.
- An acquirer branch summary report which includes totals grouped by branch location.
Data processors have been contacted and provided with specific details on the new reports. Please be on the look-out for more information as we get closer to April.
Reports Delivery Changes
CO-OP Shared Branching currently distributes reports to credit unions via eRemote email delivery or through FTP/FTPs delivery. Effective Friday, March 30, 2012, CO-OP Shared Branching will no longer support the eRemote email delivery option; all participating credit unions must be set up to receive their reports through FTP/FTPs delivery.
If your credit union currently receives their reports via eRemote email delivery, please contact Sandy Shenk to receive the proper form to fill out in order to switch to FTP/FTPs delivery, or with any questions related to the change.
CO-OP Financial Services and FSCC - Merger Complete
The agreement of CO-OP Financial Services and FSCC to combine operations, announced in September, is now complete and the two organizations are one company as of the New Year.
Signing the final paperwork to conclude the agreement are, Sarah Canepa Bang, now President and COO of FSCC, and Chief Strategy Officer of CO-OP Shared Branching; and Stan Hollen, President/CEO, CO-OP Financial Services. Bang joins the CO-OP Shared Branching leadership team, which also includes Craig Beach, President and COO of Credit Union Service Corporation, a subsidiary of CO-OP Financial Services.
“It is very gratifying to note that with the conclusion of our agreement, all the major pieces of the credit union movement’s decades-old shared branching initiative have been brought together,” said Hollen. “Now under the CO-OP Shared Branching business lines are FSCC and the operations of Service Centers Corporation (SCC) and Credit Union Service Corporation (CUSC).
More than 1,700 credit unions nationwide participate in shared branching, making more than 4,400 physical branch locations available to their members, plus 2,200 Vcom® kiosk locations at 7-Eleven® stores.
THINK 12 Registrations Now Open
Registration for THINK 12, being held in Boca Raton, Florida at the Boca Raton Resort and Club April 29- May 2, opened in November. The THINK Conference was created to put a fresh perspective on the challenges and opportunities faced by credit unions every day. It's a credit union event for credit union employees, but you won't find the standard conference format or see typical industry speakers. What you will find is innovation and inspiration, leaving you with actionable, take-home insights to help your credit union succeed.
Register today by visiting www.co-opthink.org
. Also follow @COOPTHINK
on Twitter for daily updates.