Share It Campaign
By now your credit union should have returned the order form for the member campaign material but you still have time to submit your “Top 10 Reasons We Offer Shared Branching.” Get your staff involved in creating your list – making it a group effort helps everyone feel involved in the process and then when it is time for the member campaign to begin they are ready to help members win.
We are providing you with statement inserts, counter signs, posters, post-it notes and locator cards to help promote this campaign to your members but remember we can also provide your credit union with the Share It logo in an electronic format so you can promote the campaign in your newsletter and on your website. Does your credit union use twitter or FaceBook? Why not promote to your members using social media? Any way you can get your members attention is a win for them and your credit union.
If you have any questions, please feel free to contact Sandy Shenk at 800-932-0661 ext. 5267 or via e-mail at email@example.com
Updated PaCUSC Contact Listing
For your convenience, attached is the updated PaCUSC Contact Listing
. Several changes have been made to this list, please discard any old lists and replace it with this one - Pennsylvania PaCUSC Contact Listing.
The purpose for this contact listing is to identify a contact at each shared branching credit union in the state. This listing also provides the fax number that checks should be faxed to based upon the in-state procedure.
If you have any changes, please notify Sandy so we can keep this information accurate for all credit unions.
Accessing Members Accounts
Accessing other credit union member accounts via shared branching should be limited. We would like to review with you the procedures for when a member’s account should be accessed.
Here are some tips that your credit union should pass along to your front line staff or anyone that would need to know this information:
- When you are accessing a member’s account, this should only be done when the member is actually standing in front of you requesting a transaction be performed on their account.
- Always confirm the credit union name and city and state with the member to confirm you are selecting the member’s credit union.
- Always enter their account number as the member provides it, including any leading zeros since some credit union’s account numbers begin with a zero and that must be included in the account number during the request in order for the account to be accessed.
- Limit your number of attempts to three and if you still can’t access the members account, refer the member to contact their credit union by offering them a telephone.
If a member’s account needs to be accessed outside of these instances, you should be contacting their credit union to have them access the members account. Each time your credit union accesses a member’s account, the issuer credit union is charged for this and if your credit union accesses the account when the member is not present, you are violating the CO-OP Shared Branching Policies and Procedures.
If your credit union needs to research if the transaction was processed, this can be done one of two ways. You can contact that member’s credit union to have them review the member’s account or you can wait until the following day and review the reports to determine if the transaction was processed correctly. If it was determined the transaction was not performed correctly or a correction is needed and the member is no longer in your presence, then to have the item corrected you must do an adjustment. Remember that the only time a same day adjustment can be processed is if the member is standing in front of you. The majority of transaction errors will be corrected via an adjustment.
If you have any questions or need assistance, please feel free to contact Sandy Shenk.
Promote Shared Branching Convenience
Shared Branching is about the convenience that your credit union is with an added 4,200 plus locations nationwide. Remember to promote shared branching to your members since shared branching can definitely benefit members, especially now with the ever rising cost of gas. When you are promoting shared branching remind your members to check the website for the branch hours since some branches are open seven days a week. We have locations with extended Saturday hours and even hours on Sundays.
SAS70 Now Available
Credit Union Service Corporation (CUSC) engaged Deloitte & Touche LLP, a leading audit firm, to conduct an independent audit of their internal controls and management of the Next Generation Network for the period January 1, 2010 through December 31, 2010. If your credit union would like a copy of the SAS70 report for 2010, please e-mail Sandy Shenk and an electronic complimentary copy will be e-mailed. If you prefer a printed copy, they are also available at a minimal charge to your credit union.
Winning the Primaries Initiative
As part of CO-OP’s commitment to provide your credit union with the latest information and tools to help your credit union grow, we would like to call your attention to a white paper available free at a valuable new online resource: the CO-OP Growth Initiative website
Download How to Define a PFI—And Become One
and you’ll gain a deeper understanding of how capturing your members’ most-active checking accounts can be the key step in persuading them to make you their Primary Financial Institution.
Once you know what motivates non-PFI members to switch, you’ll also get a clear picture of the opportunities to build revenue and member loyalty by offering solutions that meet member’s needs for access, convenience and connection.
If you’d like to discuss in greater detail how you can drive greater growth for your credit union, please contact me at your convenience. Together with CO-OP, we look forward to helping you achieve the revenue-building advantages that PFI’s enjoy.