Speaker & Sessions


Grammy Award-Winning Musician & National Security Consultant


Baxter's biography

Keynote Jeff Baxter presents Asymmetrical Thinking in a Conventional WorldAsymmetrical Thinking in a Conventional World

A highly-valued consultant to the private sector, Congress and the national security establishment, Jeffrey Baxter is helping to pave the way for a rapidly evolving future. He specializes in applying traditional ideas and resources in non-conventional ways.

Baxter has built his career approaching issues and problems by uniting seemingly disparate fields: music and missiles. He began as a guitar player for bands, such as The Doobie Brothers, Steely Dan and Elton John, and as a studio musician for such artists as Dolly Parton, Donna Summer and Ringo Starr. He produced albums for artists, including Carl Wilson and the Stray Cats. He has earned two Grammys and many gold and platinum albums.

Though he was not trained as an engineer or scientist, he pursued his dual interests in music and technology by serving as a consultant to leading musical instrument companies, helping them apply state-of-the-art computer technologies to next-generation musical instruments. In the process, Baxter scoured the defense industry for emerging technologies that he could apply toward music, and soon, he began contemplating next-generation paradigms by which the Defense Department could reapply its own defense system.

Baxter’s unconventional, but innovative and lucid, ideas quickly caught the attention of congressional and military leaders. Soon, he was advising top military and civilian groups on such national security matters as missile defense; biological, chemical and other weapons of mass-destruction; terrorism, asymmetrical warfare, such as information warfare and cyberwar; and, of course, strategic, out-of-the-box thinking.

Baxter teaches us what he has taught leading Pentagon and government officials: that yesterday’s approaches may not be effective in tomorrow’s world. He addresses creative and unconventional problem solving and planning, and he illustrates how to use knowledge gained in one area to advance goals in completely different fields. To prepare us for the new social order and economic configurations of the next century, he teaches that with the right thinking and logic, organizations can view the future not as a time of uncertainty and anxiety but as an era of opportunity and growth.

CCUE, President, On the Mark Strategies


Arnold's biography

Mark Arnold presents The Member of the Future

Thursday General Session: The Member of the Future

Mark Arnold is a brand expert and strategic planner. With more than 20 years experience in the credit union movement, Mark’s breadth of knowledge covers areas such as marketing, business development, human resources, training and sales.

The notion of Mark’s session, The Member of the Future, conjures images of robot maids cleaning our ultramodern houses like The Jetsons. The reality, however, is compelling and demands our attention. Tomorrow’s member isn’t a Baby Boomer, a Gen Xer or even a Millennial. While they may share components of all these age ranges, this person will possess their own unique set of challenges and demands on the retail financial services environment. The member of the future, with their individualized needs and expectations, is right around the corner. Are you ready for them?

Thursday General Session for Volunteers: Running Effective Board Meetings

Many board members report that meetings are too long, waste time and achieve nothing. However, if planned and conducted properly, board meetings can be meaningful. As senior vice president for Neighborhood Credit Union, Arnold helped credit unions examine their boards and their meetings. This session covers:

     •  Board packets and agenda
     •  Board chairman and committees
     •  Board self-assessment
     •  Ten steps to an effective board meeting



Friday, 11:00 a.m. - Noon

Go to Friday Session Descriptions

Saturday, 11:00 a.m. - 12:15 p.m.

Go to Saturday Session Descriptions

•  Aligning Employee Performance & Compensation
•  What is the New Economic Normal?
•  Getting A Handle on the Myriad of New Residential
    Regulations: Round 2 of Dodd-Frank
•  How to Organize & Implement a REALITY Fair

•  Titanic Lessons of Leadership
•  IT: Key to Competitive Advantage?
•  The How and Why of Credit Union Advocacy
•  Are You Connected with Your Member?

Friday, 2:15 p.m. - 3:15 p.m.


Saturday, 1:45 p.m. - 3:00 p.m.


•  Why & How to Get Started with Merchant Lending
•  2014: Healthcare Reform Requirements & Opportunities
•  State Credit Union Forum
•  Financial Literacy for Board of Directors

•  Everything I Needed to Know I Learned from Batman
•  External & Internal Fraud Threats and Prevention
•  Regulatory Update
•  Data-driven Target Marketing: Real Results & ROI!