Three Simple Strategies for Marketing Results

In business, ROA is a common acronym for Return on Assets. We’re going to make a slight adjustment and discuss ROA as it applies to Marketing. Specifically, how using the three simple strategies of an effective “Marketing ROA” program will lead you to successful, measurable results – and a better return on investment (ROI) than your CFO ever imagined!

Ready, AIM, Fire – Marketing Segmentation for Business Results

Peter Drucker once said “…the business enterprise has two, and only two, basic functions – marketing and innovation. Marketing and innovation produce results; all the rest are costs.” We’ll explore the power of segmentation and its value in driving positive results from your marketing efforts. “Spray and pray” marketing is expensive and ineffective; learn how to produce better results with less investment.

Speaker: Michael Bartoo. Read his bio here.